Links Menu > Branding

Branding

Branding, not easily defined, is something that combines emotion with recall and recognition of a product. Learn more about branding with the following branding resources and information related to branding and the Internet.

	Brand Identity Guru, Inc.    Effective branding should be one of your marketing team’s top priorities. In depth study of your brand communication, brand imagery, taglines, product presentation, marketing materials and even internal communications and employee reward programs can produce great awareness of your brand value. If your brand communication is fighting with itself, you need a new brand strategy to get it working in concert again. Brand Identity Guru specializes in brand strategy.
	Brand Institute, Inc.    A full-service brand identity consultancy dedicated to the strategic and innovative development of brand naming and identity solutions since 1993.
	Brand Week Magazine    A leading source for breaking corporate branding and marketing news, including the latest brand spending and management shifts. Brandweek.com focuses on all types of traditional and Internet branding and marketing strategies plus brand identity, sponsorships, licensing, media usage and distribution, and promotions. (offered in print, online and via e-newsletters)
	BrandChannel.com    Launched in February of 2001, by Interbrand, as the world’s only online exchange about branding. It has grown to become a valuable resource to a growing database of subscribers and countless other readers.
	BrandLogic - Brand Consultancy    Relationships have the power to change lives. At BrandLogic, we have been dedicated to developing long-term brand-building relationships with world-class organizations for nearly three decades. Our clients range from the world’s largest corporations to exciting new ventures looking to jumpstart success and simultaneously lay a firm brand foundation for the future.
	BrandSolutions, Inc.    Through brand consulting, branding workshops and market research, BrandSolutions, Inc. identifies the most compelling messages, images, and archetypes that increase loyalty, sales, and increased perceived value in our client's brands.
	How Brands Become Icons: The Principles of Cultural Branding    by Douglas B. Holt (263 Pages) - Both an introduction to iconic branding and an entertaining look at American culture and how some companies have managed to go beyond mere branding. If you want insight into how Kleenex became synonymous with the little square disposable rag, this book is for you.
	Interbrand    Since 1974, our brand professionals have served clients globally with over 30 offices in over 20 countries. Working in partnership with our clients we combine rigorous strategy and analysis with world-class design and creativity. Our services include brand analytics, brand valuation, strategy, naming and verbal identity, corporate identity, packaging design, retail design, integrated brand communications and digital branding tools.
	Small Business Branding    Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.