Listing Details| ID: | 51 | |
| Title: | How Brands Become Icons | |
| URL: | http://www.amazon.com/gp/product/1578517745?ie=UTF8&tag=webadvantagen-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1578517745 | |
| Category: | Branding | |
| Description: | The Principles of Cultural Branding - by Douglas B. Holt (Hardcover; 263 Pages) Both an introduction to iconic branding and an entertaining look at American culture and how some companies have managed to go beyond mere branding. If you want insight into how Kleenex became synonymous with the little square disposable rag, this book is for you. | |
| Pagerank: | N/A | |